One brand that’s already slashed prices is Express, which is donating 25 percent of the net income from its “Love Unites” collection to GLAAD through July 15 at a minimum donation of $100,000. Unfortunately for anyone waiting patiently for a discount, Pride gear doesn’t behave quite like Halloween candy: Only 14.3 percent of products that arrived new in 2019 were marked down as of July 1, at an average discount of 37 percent, according to the retail analytics firm Edited. Whatever their motives, brands today make far more T-shirts, fanny packs, and sneakers than most could possibly hope to sell in a single month - and in retail, inventory is money, so that extra merch needs to go somewhere. the trump campaign is selling a #pride hat "for the lgbt community." /aQZkSzfgVo- fake nick ramsey June 5, 2019 Of course, that rests on brands actually giving back to the community and supporting their own LGBTQ+ employees year round: Last year, Adidas was called hypocritical for selling a rainbow-laden “Pride pack” of merch while sponsoring the World Cup in Russia, a country whose laws made the event unsafe for LGBTQ+ fans and athletes.Īnd that’s to say nothing of President Donald Trump’s rainbow Make America Great Again hats, which his campaign has sold for $35 a pop while his administration continues its efforts to remove nondiscrimination protections for transgender people under the Affordable Care Act, allow homeless shelters to deny people access based on “privacy, safety, practical concerns, religious beliefs” (a policy that could affect the one in three transgender people who experience homelessness in their lifetimes, according to the National Center for Transgender Equality), and bar transgender troops from serving in the military. (As the playwright Claire Willett put it in a viral Twitter thread last month, “It’s not nothing to have moved the needle so far that companies have decided the big money is on the side of pandering to us instead of to the people who hate us.”) Pride-themed merchandise has become ubiquitous almost to the point of self-parody in the past couple of years: Listerine mouthwash? Gay! Unicorn pool floats? Gay! American Eagle tank tops? Super Gay™!ĭepending on whom you ask, this preponderance of rainbow swag is an encouraging sign of the progress the LGBTQ+ community has made, annoying corporate pandering, or both.
![adidas gay pride hat adidas gay pride hat](https://i.ebayimg.com/images/g/zm8AAOSwNxxfdMFl/s-l300.jpg)
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All of which is understandable (June is over, after all), but it does raise the question: What happens to all the leftover stuff?
#Adidas gay pride hat windows#
The rainbow logos are (for the most part) gone, the homepages and store windows have been changed, and the email marketing blasts have moved on to all things red, white, and blue for the Fourth of July.
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New York City may still be strewn with rainbow glitter and confetti - all the detritus of Sunday’s WorldPride march celebrations, which drew an estimated 2.5 million people - but as of the early hours of July 1, Pride Month was officially over for corporate America.